Social media and marketing is not an engagement to be taken lightly by any means when it comes to building promotional campaigns and brand awareness. First and foremost, the social media platforms demand constant updating, interaction and communication to its recipients. Without this constant interaction a product or brand campaign is sure to die in the flurry of wall post and updates that already invade users Facebook and Twitter pages. Secondly it has to engage its by responding comments or intriguing the user to interact with questions or games.
Just recently my good friend Jorge Jaimes started a Facebook campaign to launch his 3D animation Nutty Heads. With over 60 unique character animations to introduce to the market, Jorge is constantly creating and posting new comic style newsletters with his animations engaging in funny situations and commentary. He even goes as far as leaving occasional comments on his most frequent visitors pictures and posts as well as responding to posts with one of his main characters Moe Green. This constant tailoring of messages and graphic design, though tiresome, has paid off as he has already gained over 2,000 friends on Facebook in less than 3 months. He has also found that many people are posting different Nutty Head characters according to their mood or liking.
Another fun and engaging social media campaign was the one launched by Burger King back in 2009 when they made the “Whopper Sacrifice” Facebook app. The concept of the app essentially was that if users deleted or “sacrificed” 10 of their Facebook friends then they would get a free whopper. The point of this campaign was to strike up controversy and publicity, which it did and thus got the message out. The fact that more than 50,000 friends were deleted during the time the app was up and running certainly points out how engaging the campaign was; as well as how we can use Facebook friends as currency.
I agree that intriguing followers and engaging them in interaction is a successful way to utilize social media marketing. The Burger King social media campaign is an excellent example of how providing incentives and engaging the consumer can lead to success. I know I love whoppers enough to sacrifice 10 of my facebook friends (although, they would have to be my least favorite friends).
ReplyDeleteWow, I had no idea about the Whopper Burger King campaign. I would have never imagined that they would do something like that. Although I have to admit that is pretty creative and it catches customers attention. I also think that your friend James had a great idea on expanding his 3D campaign on Facebook. It's amazing what social media can do for James or even any other business.
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